How a micro-indie got invited to the Oscar dance

Very entertaining article charting how Mark Urman at ThinkFilm managed a 12 month campaign to get Half Nelson an Oscar nomination, starting from the moment he watched it at Sundance this time last year.  Combination of professional acumen, well-timed $$$ and no small amount of sheer luck. But I want to know about Little Miss Sunshine.  Send any articles my way!  (Though I suppose they had a much bigger vehicle driving their campaign, being with Fox and all.)