Slate: “What I learned about Hollywood by shooting a guerilla documentary about the next Transformers movie” (Kevin B. Lee) – June 18, 2014

Chicago Tribune interview with Kevin B. Lee (Nina Metz) – June 18, 2014

New York Times: “Transforming Phone Video Into Publicity and a Film” (Cara Buckley) – June 16, 2014

Entertainment Weekly: “The best Transformers movie of all time.” (Darren Franich) – June 19, 2014

Indiewire: “A Briliant User-Generated Look at Transformers Age of Extinction (Eric Kohn) – June 16, 2014

The Film Stage: “Transformers: The Premake Examines the Hype Machine of Modern-Day Hollywood” (Peter Labuza) – June 16, 2014

The Dissolve: “A film constructed from civilian videos of a massive movie shoot” (Noel Murray) – June 16, 2014

Criticwire: “The ‘Transformers: Age of Extinction’ “Premake” Is a Summer Blockbuster, Guerilla-Style” (Sam Adams) – June 16, 2014

Roger Ebert.com: “As a spectacle of personal yearnings exploited on a global scale, Lee’s video is more thrilling than the previous four “Transformer” films combined.” (Steven Boone) – June 17, 2014

Fandor Keyframe: “Formally and thematically, the Premake becomes brain-singeingly complex as Kevin begins grappling with the effect of the proliferation of cameras and screens on our sense of reality, ownership and appropriation of images (especially those made in public spaces) and even the shifting of global economic power to China.” (David Hudson) – June 17, 2014

Vulture: “This Amazing Short Documentary Will Change How You Look at Blockbusters” (Jesse David Fox) – June 17, 2014

AV Club: “A sly, playful commentary on blockbusters.” (Ignatiy Vishnevetsky) – June 17, 2014

Filmmaker: “Information Overload” (Vadim Rizov) – June 17, 2014

Forbes: “Transformers’ Unauthorized Movie Trailer” (Peter Himler) – June 17, 2014

Portland Mercury: “A razor-sharp look at how a massive production is something far bigger than just some dumb movie.” – (Erik Henriksen) – June 17, 2014

First Showing: “‘Transformers: The Premake’ Video Tackles Fans vs. Hollywood” (Alex Billington) – June 17, 2014

Film School Rejects: “‘Transformers: The Premake’ Shamefully Has Us Excited” (Christopher Campbell) – June 17, 2014

Slashfilm: “Lee’s insightful video combines fan footage, set photos, news articles, and viral clips to explore the complicated relationships between studios and fans, productions and local communities, Hollywood and the Chinese government, and so much more.” (Angie Han) June 17 2014

Fighting in the War Room: Podcast discussion (Matt Patches, Katey Rich, Dave Gonzalez, David Ehrlich) – June 17, 2014

Tubefilter: “‘Transformers’ Doc Shows How Amateur Videos Are Film Promotion Tools.” (Sam Gutelle) – June 18, 2014

Time Out New York: “Lee’s video is both horrifying for the truths it uncovers, but also, at times, strangely hopeful: so many people, so many cameras, so much power to harness—and not always in the service of the Hollywood bottom line.” (Keith Uhlich) – June 18, 2014

The Frame: “The style complements the content, and even though I started out skeptical, I was going “WHOA” by the end.” (Jandy) – June 18, 2014

Deadline Detroit: “Last Summer’s ‘Transformers’ Shoot in Detroit Part of New Desktop Documentary” – June 18, 2014

El País (Spanish): “Publicidad gratis para unos, arte denuncia para otros” (Maryam Castillo) – June 18, 2014

Filmfreunde (German): “Transformers 4 – Das Premake (WTF ist ein Premake?)” (Beatrice Behn) – June 18, 2014

Film Divider: “Transformers: The Premake’ takes an amusing look at ‘crowdsourced movie promotion’ (Craig Skinner) – June 19, 2014

Mentorless: “As I watched the desktop documentary, an excitement built up as the possibilities this technique offers started becoming clear.” (Nathalie Sejean) – June 19, 2014

Detroit Free Press: “‘Transformers: The Premake’ compiles smartphone videos from the set” (Julie Hinds) – June 22 2014

 

Transformers: The Premake received generous support from Kartemquin Films KTQ Labs